XXL Magazine has been a significant part of hip-hop culture for decades, especially with its annual XXL Freshman Class, which showcases up-and-coming rappers. However, in recent years, XXL has faced heavy criticism from fans, artists, and industry insiders. But why are people dissing XXL?
This topic explores the controversies, criticisms, and changing perceptions surrounding XXL, breaking down the reasons behind the backlash.
The Rise of XXL and Its Influence on Hip-Hop
A Legacy in Hip-Hop Journalism
Founded in 1997, XXL quickly became one of the most respected hip-hop publications, providing in-depth interviews, album reviews, and industry insights. It positioned itself as a major competitor to The Source and Vibe, two other leading hip-hop magazines of that era.
The XXL Freshman List: A Game Changer
One of XXL’s biggest contributions to hip-hop culture is its annual Freshman Class list, introduced in 2007. The list highlights emerging rappers who are expected to shape the future of the genre. Over the years, it has helped launch the careers of major artists like:
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J. Cole (2010)
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Kendrick Lamar (2011)
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Future (2012)
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Travis Scott (2013)
However, despite its success, XXL has recently been facing backlash, with many fans questioning its relevance and credibility.
Why Are People Criticizing XXL?
1. Questionable Freshman Class Selections
One of the biggest complaints is that XXL no longer picks the best rising artists. Many fans believe that the magazine prioritizes artists with industry connections over those with actual talent or impact.
For example, some recent Freshman lists have included rappers that many fans barely recognize, while leaving out artists with strong underground followings. This has led to accusations that XXL is out of touch with real hip-hop culture.
2. Lack of Diversity in Style
Hip-hop is diverse, with subgenres ranging from boom-bap and lyrical rap to trap and drill. However, XXL’s Freshman lists often favor a specific sound, mainly leaning towards mainstream, melodic trap artists. This has caused frustration among fans who want to see more lyrical rappers, underground artists, and diverse styles represented.
3. Industry Politics and Pay-to-Play Accusations
Many fans and artists believe that XXL’s Freshman list isn’t based on talent alone but rather on industry politics and financial influence. There have been rumors that some artists or their labels pay to be included, rather than earning their spot organically.
This perception has led people to question XXL’s credibility, arguing that the list is more of a marketing tool than an authentic representation of rising talent.
4. Declining Quality of the Cyphers and Freestyles
One of the most anticipated parts of XXL’s Freshman list is the cyphers and freestyles, where selected artists showcase their skills. However, in recent years, many of these performances have been underwhelming or even embarrassing.
Some rappers come unprepared, delivering weak freestyles or relying too heavily on autotune and pre-recorded vocals. This has led to viral memes mocking XXL, with fans saying the magazine no longer features artists with real lyrical ability.
5. Social Media Exposure vs. XXL’s Influence
Years ago, XXL played a crucial role in introducing new artists to the public. Today, however, social media platforms like TikTok, YouTube, and Instagram have made XXL’s Freshman list feel less important.
Many rising artists gain massive followings without XXL’s help, making the magazine feel outdated. Some rappers even reject invitations to be on the list, believing that XXL doesn’t add value to their careers anymore.
Artists Who Have Criticized XXL
Several artists have openly dissed XXL or turned down offers to be part of the Freshman list. Some notable examples include:
1. Lil Skies (2019)
Lil Skies was reportedly offered a spot in the 2019 Freshman Class but declined, stating that the list didn’t align with his vision. He later suggested that the selection process felt more political than organic.
2. Nav (2018)
Nav declined his XXL Freshman offer, claiming that the magazine didn’t support him when he was still coming up. He also criticized XXL for being out of touch with modern hip-hop.
3. Juice WRLD (2018)
Juice WRLD was considered one of the biggest rising artists in 2018 but rejected the Freshman cover. His reasoning? He didn’t need XXL’s validation, as he had already built a strong fanbase on his own.
4. Chief Keef (2013)
Chief Keef was chosen for the 2013 Freshman Class but didn’t even show up for the cover shoot. This sent a strong message that some artists don’t see XXL as necessary for their success.
Is XXL Still Relevant Today?
Despite the criticism, XXL still holds some influence in hip-hop. The Freshman list continues to generate buzz, and some artists still benefit from the exposure. However, its impact is no longer as strong as it once was.
Why Some Fans Still Support XXL
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It provides a platform for lesser-known artists.
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The Freshman list creates conversation and debate, keeping hip-hop culture engaged.
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Some past Freshman selections have become major superstars, proving that XXL can still identify talent.
Why Others Think XXL Is Dying
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Social media now plays a bigger role in breaking new artists.
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The selection process feels less authentic and more industry-driven.
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Many artists no longer see XXL as a necessary milestone in their careers.
XXL Magazine has played a major role in hip-hop culture, but in recent years, it has faced significant backlash. Critics argue that the Freshman list has become less about talent and more about industry politics, while others believe that social media has made XXL irrelevant.
Despite these issues, XXL still manages to spark discussion within the hip-hop community. Whether it can adapt and regain credibility remains to be seen, but one thing is clear: the conversation about XXL’s relevance isn’t going away anytime soon.